The Covered Bridge Cellars Blog

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Recent Posts

  • We Now Have Another Twitter Account
  • Wine Industry Oral History Transcripts
  • What is a Virtual Winery?
  • Help Us Reach 1,000 Facebook Fans
  • Google Apps for Your Wine Company
  • New Vine Logistics FAIL
  • Another Bottle Shot
  • Digitized Bottle Shot
  • The Cost of Doing Business
  • Wine Books We Own

Links

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Archives

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PDF Library

Below is a collection of links to various documents that we have found to be interesting and insightful. If you have ideas for others resources that we should add to this list please send us an email.

Adobe Acrobat Reader is required to view these files, click the icon to download the latest version if you don't already have it installed on your machine.

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Sample Winery Business Plans

Writing a Business Plan: An Example for a Small Premium Winery

Winery Start-up and Business Plan Workbook

Starting Your Own Wine Business

Small Winery Investment and Operating Costs

Thinking About Starting A Small Winery?

Help in Addressing the Challenges to Entering the Vineyard and Winery Industry

Establishing and Producing Wine Grapes


Case Studies

Turner Vineyard - Darden School of Business

Establishing and Producing Wine Grapes


Winemaking

The Home Winemakers Manual


Wine Industry Economics

State of the Wine Industry 2007-2008

State of the Wine Industry 2006-2007

Report on Economic Impact of Califronia Wine 2006

Clusters of Grapes and Wine

Love or Money? The Effects of Owner Motivation in the California Wine Industry


Wine Marketing

Blogging, Branding & Public Relations - Pinotblogger.com

Consumers' perception of wine packaging: a case study

Stregnthening Winery Organizations in Michigan: A Branding Guide

Building Brand Equity in the Wine Industry

Learning from Wine Branding

The Stormhoek Guide to Wine Blogging

Crafting Brand Authenticity: The Case of Luxury Wines (Abstract Only)

How to Promote Quality Perceptions in Wine Markets: Brand Advertising or Geographical Indication?


Law and Regulation

Much more at stake than Gewurztraminer: The U.S. Supreme Court's wine decision